Organiser
Delivering more effective performance than Iberchem’s traditional malodour neutralising technology NeoPure®, VernovaPure® utilises chemical nutralisation to be effective across all applications, against a wide range of malodours. As a result, all new odour-neutralising fragrances created by Iberchem will utilise this new biodegradable technology.
Iberchem’s VernovaPure® is considered biodegradable according to the Organisation for Economic Co-operation and Development (OECD) definitions and standards of testing. Its ability to be highly efficient in neutralising numerous malodours whilst reducing its impact on the environment elevates Iberchem as a sustainable fragrance technology provider.
This technology is incorporated into our fragrances, allowing us to offer both fragrance and odour neutralisation benefits at the same time. We test our fragrances using both laboratory and in vivo sensory and analytical methods to provide our customers with data that demonstrates efficacy against different types of malodours at once.
“It is excellent to be expanding our fragrance technology platform with the addition of VernovaPure®”, says Michael White, Global Applications and Technology Director at Iberchem. “This malodour neutralising technology positions Iberchem as an innovator in fragrance technology solutions as we deliver high performance, environmentally conscious fragrances which meet consumer’s olfactive expectations. I look forward to seeing VernovaPure® thrive in a variety of applications and delivering more sustainable, tailor-made fragrance technologies in the future.”.
The launch of VernovaPure® is a remarkable achievement for the company’s sustainability programme, affirming Iberchem’s commitment to take responsibility for having a positive, environmentally conscious impact through olfactive solutions aligned with Croda’s Corporate Strategy to deliver growth through innovation and sustainability.