The Indian beauty and personal care (BPC) market is the 8th largest in the world and the
growing disposable income has helped the growth of India's beauty and personal care industry
in recent years. With the disposable income, demand for improved products, and a growing
expectation to look good among Indian consumers, the beauty and personal care market in
India has a golden opportunity to expand exponentially.
Cosmetics, fragrance, men's grooming, and skin care are expected to outperform generic
categories in terms of development.
Key trends in the industry include the rising demand for natural and organic products, the
impact of e-commerce on consumer shopping habits, sustainability initiatives, personalized
product offerings, and the integration of health and wellness elements. Regulatory
compliance, intense competition, supply chain challenges, and evolving consumer awareness
are some of the key challenges facing the industry. In the future, the industry is likely to
focus on sustainability, digital marketing, and addressing changing consumer needs while
continuing to play a vital role in public health and hygiene.