The Indian beauty and personal care (BPC) market is the 8th largest in the world and the growing disposable income has helped the growth of India's beauty and personal care industry in recent years. With the disposable income, demand for improved products, and a growing expectation to look good among Indian consumers, the beauty and personal care market in India has a golden opportunity to expand exponentially.

Cosmetics, fragrance, men's grooming, and skin care are expected to outperform generic categories in terms of development.

Key trends in the industry include the rising demand for natural and organic products, the impact of e-commerce on consumer shopping habits, sustainability initiatives, personalized product offerings, and the integration of health and wellness elements. Regulatory compliance, intense competition, supply chain challenges, and evolving consumer awareness are some of the key challenges facing the industry. In the future, the industry is likely to focus on sustainability, digital marketing, and addressing changing consumer needs while continuing to play a vital role in public health and hygiene.