Indian consumers continue to follow a basic haircare regime which includes using products such as oil and shampoo. However, rising awareness of different haircare routines, salon like hair spas, and the benefits of scalp treatments has opened up a host of opportunities for brands to upgrade their products.
The focus for many Indian haircare consumers today is centered around concerns about pollution, hair loss and UV rays. Besides building credibility with basic benefits like nourishing, cleansing and smoothening, brands are now expected to embrace advanced benefits such as revitalising and hydrating while utilising clever combinations of plant-based ingredients. At Connell India, we continuously work towards delivering Ready-to-Launch concepts that are parallel to current trends. Connect to know more about. Cleansing ++ Repair & Defend (Sulphate Free Shampoo): A perfect fit for consumers looking for “Free from” claims along with functional benefits. This Sulphate free shampoo improves hair manageability, Reduces hair breakage and dry friction, prevents hair damage and provides excellent conditioning. Hair-O-licious Rinse Off Conditioner: Increased concerns about colour and heat protection are driving consumer interest in external factors-proof claims in hair products. This light weight & creamy conditioner, conditions hair with nourishment of Jojoba, reduces drying time, controls frizz, prevents hair breakage and protects against colour and heat. Hair-O-Silk Hair Masque: Due to hectic lifestyles, consumers are showing an increased interest in maintaining their hair with minimum effort. This Hyaluronic Acid enriched product improves volume of hair, shine, smoothness and reduces dryness. It also increases hydration and makes hair manageable with heat and colour protection. Essense Hair Serum: Products with functional ingredients that protect against UV rays, heat and pollution is redefining the haircare segment. This non greasy formula of hair serum, leaves hair manageable, provides deep nourishment with improved shine and protects against UV, Heat & Colour. Styl-O-Hair Hair Styling Cream: Using of Natural Hero Ingredient and claiming as Natural or use of Plant-based ingredients is now popular in hair care category. This product with plant based hero ingredient gives a natural and glossy look along with nourishment and style durability. We at Connell help brands leverage a competitive edge with great Formulation Assistance, a wide range of Ingredients to select from, Library full of Ready-to-Launch concepts and Regulatory Know How.