Certification of Natural
and Organic Cosmetics (The Inside Story) is a book authored by Gautam
Budhiraja, Founder and Managing Director of N V Organics Pvt Ltd - a business
of imports and distribution of specialty ingredients with a focus on natural,
safe and organic products.
Having been a major player in the beauty industry for more
than 25 years, Gautam has seen the value that cosmetics bring to people in
enhancing themselves and attaining self-satisfaction. He has firsthand
experience as a cosmetic ingredients and cosmetics formulation expert, and has
also helped numerous cosmetics manufacturers grow their businesses.
The book is a gold mine for startups looking to launch their
natural cosmetics brand as well as brands that have existed for years. It
provides insights into the importance of providing customers with healthy
products that are made with safe alternatives to harsh chemicals. It contains many
invaluable tips that have taken over two decades to be refined and applied with
Gautam also gives the reader a glimpse into the expectation
vs reality of the market when it comes to getting your cosmetics product duly
certified as natural and organic. Once this book is understood by a brand, they
will never fall into ambiguous and false claims about safe products for
existing and potential customers ever again.
With this, he assures that his insights can help bring an
evolution towards cosmetics based on natural and healthy ingredients. Healthy
alternatives, instead of harsh chemicals, is the way forward. Start your own
business or boost an existing one with this gem of a book. Grab a copy, now!